CLIENT
Palmroth Shoes
WORK
Illustration
LOCATION
Aleksis Kiven katu 30, 33200 Tampere
SPRING LADY
The Palmroth family shoe business was founded by Pentti Palmroth in 1928.
Palmroth represents classically stylish, weatherproof women’s footwear. The products feature a combination of the well-known Palmroth design, carefully selected materials, comfort of use and Finnish professional skill. All products are designed in Tampere, Finland.
Palmroth wanted an illustration that would work in a print, social media and in a window display.
Palmroth wanted an illustration that would work in a print, social media and in a window display.
The key words were:
FLOWER POWER
FRESHNESS
FEMININE BEAUTY
SPRING
I got inspired their ready made color palette that was based on their new shoe collection for the spring.
After chosen the right color palette I started to sketch the new shoes from the spring collection, the female character in the middle and adding all the nature elements like flowers, berries and trees around it all.
COLOR PALETTE
WINDOW DISPLAY
Aleksis Kiven katu 30, 33200 Tampere
